1. Introduction

Advista Marketing Private Limited ("we," "our," or "us") operates procurement services and export solutions. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our websites advistaltd.com, advista.ltd, and advista.site, and use our procurement and export services.

2. Services We Provide

Advista Marketing Private Limited specializes in:

3. Information We Collect

4. How We Use Your Information

4.1 Core Business Operations

• Procurement Services: Managing vendor sourcing, quote comparisons, supplier selection
• Export Operations: Facilitating export processes, documentation, and compliance
• Due Diligence: Conducting supplier verification and trade compliance checks
• Supply Chain Management: Optimizing procurement and export workflows

4.2 Platform and Technology Services

• Enterprise Dashboards: Providing multi-user procurement management platforms
• Web Development: Delivering custom web solutions for procurement needs
• AI Integration: Implementing automated workflow solutions
• System Maintenance: Ensuring platform security and performance

4.3 Analytics and Marketing

• Business Analytics: Understanding procurement trends and export patterns
• Marketing Activities: Promoting our services through various marketing channels
• Lead Generation: Identifying potential clients and business opportunities
• Performance Tracking: Measuring service effectiveness and client satisfaction

4.4 Communication and Support

• Client Communication: Providing updates on procurement and export activities
• Customer Support: Addressing inquiries and resolving service issues
• Business Development: Exploring new procurement opportunities and partnerships

5. Third-Party Tools and Integrations

5.1 Analytics Tools

We use analytics platforms to understand website usage and improve our services:

• Google Analytics: Website traffic analysis and user behavior tracking
• Performance Monitoring: Platform usage analytics and system optimization
• Business Intelligence Tools: Procurement trend analysis and reporting

5.2 Marketing Tools and Mediums

We utilize various marketing platforms and channels:

• Email Marketing: Automated email campaigns and newsletters
• Social Media Marketing: LinkedIn, Twitter, and other professional platforms
• Digital Advertising: Google Ads, industry-specific platforms
• CRM Systems: Customer relationship management and lead tracking
• Marketing Automation: Lead nurturing and customer engagement tools

5.3 Business Operation Tools

• Payment Processors: Secure transaction processing for services
• Communication Platforms: Video conferencing, messaging, and collaboration tools
• Cloud Services: Data storage, backup, and processing services
• Export Documentation Systems: Trade compliance and documentation platforms

6. Information Sharing and Disclosure

6.1 No External Commercial Sharing

We do not share, sell, rent, or trade your business information with third parties for their commercial purposes.

6.2 Limited Business Disclosures

We may share information in specific circumstances:

• Service Providers: Third-party vendors assisting with platform operations (payment processing, hosting, analytics)
• Export Partners: Logistics providers, customs agents, and shipping partners for export operations
• Legal Requirements: When required by law, regulatory authorities, or court orders
• Business Protection: To protect our rights, property, or safety
• Explicit Consent: When you provide specific authorization for information sharing

6.3 Export and Trade Compliance

• Regulatory Authorities: Sharing export documentation with customs, trade authorities as required by law
• Compliance Partners: Working with certification bodies, quality assurance providers for export compliance

7. Data Security

We implement comprehensive security measures:

• Encryption: Data encryption in transit and at rest
• Access Controls: Role-based access and authentication systems
• Export Data Security: Secure handling of trade-sensitive information
• Regular Audits: Security assessments and vulnerability testing
• Employee Training: Staff education on data protection and confidentiality
• Secure Infrastructure: Protected servers and network architecture

8. Data Retention

8.1 Business Records

• Procurement Data: Retained for business relationship duration plus 7 years for compliance
• Export Documentation: Maintained as per Indian export regulations and international trade requirements
• Financial Records: Kept according to accounting and tax law requirements

8.2 Technical Data

• Analytics Data: Aggregated data retained for business intelligence purposes
• System Logs: Maintained for security and performance optimization
• Marketing Data: Kept until opt-out or account closure

9. Your Rights and Controls

9.1 Data Access and Management

• Access: Request access to your business and personal information
• Correction: Update or correct inaccurate information
• Data Portability: Request structured copies of your data
• Deletion: Request removal of information (subject to legal and compliance requirements)

9.2 Marketing Preferences

• Email Opt-out: Unsubscribe from marketing communications
• Communication Preferences: Control types and frequency of business communications
• Analytics Opt-out: Disable certain tracking through browser settings

To exercise these rights, contact us at info@advitaltd.com.

10. Cookies and Tracking Technologies

10.1 Cookie Usage

• Essential Cookies: Required for platform functionality and user sessions
• Analytics Cookies: Understanding website usage and performance
• Marketing Cookies: Tracking campaign effectiveness and user engagement
• Preference Cookies: Remembering user settings and preferences

10.2 Cookie Management

You can control cookies through browser settings. Disabling certain cookies may affect platform functionality.

11. International Data Transfers

Given our export business operations, your information may be processed in various countries for:

• Export Operations: Facilitating international trade and logistics
• Vendor Management: Working with global suppliers and partners
• Compliance Requirements: Meeting international trade regulations

We ensure appropriate safeguards are in place for cross-border data transfers.

12. Updates to Privacy Policy

We may update this Privacy Policy to reflect:

• Service Changes: New procurement or export services
• Regulatory Updates: Changes in privacy or export regulations
• Technology Updates: New analytics or marketing tools
• Business Evolution: Expansion of our service offerings

Material changes will be communicated via email and website notices.

13. Legal Compliance

This Privacy Policy complies with:

• Indian Privacy Laws: Information Technology Act and related regulations
• Export Regulations: Compliance with Indian export control laws
• Business Laws: Corporate and commercial law requirements
• International Standards: Where applicable for our export operations

14. Contact Information

For questions about this Privacy Policy or our data practices: